Legal
MYMUP Digital, Privacy Policy
Last updated: 30/04/2026
1. Introduction
MYMUP Digital Ltd (“MYMUP”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and share personal data when you use our website, platform, and services. It also explains your rights under UK data protection law.
We comply with:
- The UK General Data Protection Regulation (UK GDPR)
- The Data Protection Act 2018
- The Privacy and Electronic Communications Regulations (PECR)
These laws require us to process personal data lawfully, fairly, and transparently.
2. Who We Are (Data Controller)
MYMUP Digital Ltd is the data controller responsible for your personal data.
Contact details:
- Address: Unit 12 Upper, Parkview Court, Shipley, BD18 3DZ
- Email: info@mymup.org
- Phone: 01274 897714
If applicable:
Data Protection Officer (DPO): [Insert details or state “Not applicable”]
3. What Personal Data We Collect
We may collect and process the following categories of personal data:
a) Identity Data
- Name
- Job title
- Organisation
b) Contact Data
- Email address
- Phone number
- Address
c) Technical Data
- IP address
- Browser type
- Device information
- Website usage data (via analytics)
d) Service / Platform Data
- Client records (via CPR system)
- Assessments and outcomes
- Referral and service data
- Communication logs
e) Special Category Data (Health Data)
As part of our platform, we may process health-related data, which is classified as special category data under UK GDPR.
This includes:
- Mental health data
- Wellbeing assessments
- Care and support records
We only process this data where lawful and necessary, and with appropriate safeguards.
4. How We Collect Your Data
We collect data when you:
- Use our website or contact forms
- Request a demo or make enquiries
- Use the MYMUP platform
- Are referred through partner organisations
- Interact with our services or communications
We may also receive data from:
- NHS organisations
- Charities and service providers
- Partner organisations
5. How We Use Your Data (Purpose & Lawful Basis)
Under UK GDPR, we must explain why we process data and the lawful basis for doing so.
| Purpose | Data Used | Lawful Basis |
|---|---|---|
| Provide platform services | Identity, service data | Contract |
| Deliver care & support insights | Health data | Public task / healthcare provision |
| Reporting (e.g. MHSDS) | Service + health data | Legal obligation |
| Improve services & analytics | Technical data | Legitimate interests |
| Communication & support | Contact data | Legitimate interests |
| Marketing (if applicable) | Contact data | Consent |
Where we rely on consent, you can withdraw it at any time.
6. Data Sharing
We may share your data with:
- NHS organisations and commissioners
- Partner organisations and service providers
- Regulators and authorities (where required by law)
- Technology providers (e.g. hosting, analytics)
We ensure all third parties process data securely and in accordance with UK GDPR.
7. International Transfers
Where data is transferred outside the UK:
- We ensure appropriate safeguards are in place
- Such as UK adequacy regulations or standard contractual clauses
8. Data Retention
We retain personal data only as long as necessary for:
- Service delivery
- Legal and regulatory obligations
- Reporting requirements
Retention periods are based on:
- NHS and sector guidelines
- Legal requirements
- Business needs
9. Data Security
We take appropriate technical and organisational measures to protect personal data, including:
- Encryption (in transit and at rest)
- Role-based access controls
- Two-factor authentication
- Audit logs and monitoring
- Secure hosting environments
10. Your Data Protection Rights
Under UK GDPR, you have the right to:
- Access your personal data (Subject Access Request)
- Request correction of inaccurate data
- Request deletion (where applicable)
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent (where applicable)
- Lodge a complaint with the ICO
You can exercise your rights by contacting us at: info@mymup.org
You also have the right to complain to the Information Commissioner’s Office (ICO): https://ico.org.uk
11. Cookies and Website Data
Our website may use cookies and analytics tools to:
- Understand how users interact with the site
- Improve functionality and performance
We will request consent for non-essential cookies where required under PECR.
12. Automated Decision-Making
We do not carry out solely automated decision-making that significantly affects individuals.
Where analytics or insights are used, these are always reviewed by human users.
13. Children’s Data
Where our services involve children or young people:
- We apply additional safeguards
- Ensure data is handled appropriately
- Work with organisations responsible for lawful data collection
14. Updates to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated “Last updated” date.
15. Contact Us
If you have any questions about this Privacy Policy or your data:
- Email: info@mymup.org
- Phone: 01274 897714
- Address: Unit 12 Upper, Parkview Court, Shipley, BD18 3DZ
